Getting to know your audience is an easy
task, but making them trust and like you it’s a complete different story. As
Heinrich says, “They may think you’re a terrific person, but they wouldn’t
follow you if they think you would lead them off a cliff” (56). So, according
to Aristotle, there are three essential qualities of a persuasive ethos in
order to take control over your audience.
- “Virtue: audience believes you share their values” (56).
- “Practical Wisdom: you appear to know the right thing to do on every occasion” (56).
- “Selflessness: the audience´s interest seems to be your sole concern” (56).
Once you manage to cover this threes steps,
there will be no doubt that you will achieve the perfect audience: receptive
and attentive.
Even though we might not realize it, we are constantly trying to win over an audience. We are always worried about how the others would think of one. Since we were little kids, our parents and teachers taught us to not judge anyone by their appearances, but still we do it every day. Without even realizing it we are trying really hard to be “popular” and being sure every one likes us. We are trying to appeal to them and put on a transparent mask just to gain their approval. Sometimes we even pretend to be a complete different person and do things we would have done if it weren’t for gaining that one approval.
Even though we might not realize it, we are constantly trying to win over an audience. We are always worried about how the others would think of one. Since we were little kids, our parents and teachers taught us to not judge anyone by their appearances, but still we do it every day. Without even realizing it we are trying really hard to be “popular” and being sure every one likes us. We are trying to appeal to them and put on a transparent mask just to gain their approval. Sometimes we even pretend to be a complete different person and do things we would have done if it weren’t for gaining that one approval.
I agree with Lina`s blog when she states that
when a woman spends the night with a boy, she will immediately gain a
reputation. While if a man stays with a girl he would be admired by the rest.
How is this fair? It´s not. Still we have to accept it and deal with it. When
this kind of accusations we have to be careful with whom our audience is. One
can´t just, as a girl, spread the out the world that she spent he entire night with
a boy. As Lina states, “being or not being virtuous may suit the speaker`s
argument and convincingness.”
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